The essence of strategy is choosing what not to do. ~ Michael Porter
The company without a strategy is willing to try anything. ~ Michael Porter
The best CEOs I know are teachers, and at the core of what they teach is strategy. ~ Michael Porter
Sound strategy starts with having the right goal. ~ Michael Porter
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving. ~ Michael Porter
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different. ~ Michael Porter
Strategy 101 is about choices: You can't be all things to all people. ~ Michael Porter
Winning through distinctive choices is the always-and-forever job of every strategist. ~ Michael Porter
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